The main driving force behind our marketing campaign was a direct and straight message through a Safari car, wrapped all around with the project details, very specific and to the point. We choose a TV display inside which would run the presentation of the project, and the lucky draw scheme was clubbed with every booking, thus a display of nicely wrapped gifts along with TV in the boot of the car.
We choose a red carpet to attract our exclusive clientele, and queue managers alongside the carpet to manage the crowd. The sales executives carried the Lenovo ideapads to gather personal client information, made it all jazzy on one side and very classy on the other. The leads would get transferred directly through the server to the main head office.
Got a huge response from the market and project reached successfully to its untapped, niche clientele as well.