Tuesday, March 5, 2013

Set Yourself Apart in Real Estate Selling

As is the case with any kind of product selling, even in real estate, all it takes to succeed is a little common sense, some smart work and lots of hard work. For people who are ready to learn the ropes and get a hang of it eventually, property selling is a sure shot way to earn handsome returns. As a real estate selling professional, you will be able to set yourself apart through the proper use of real estate social media marketing. As far as marketing of your services goes, visibility is the key to sales and success. Ultimately you have to set yourself apart from other salesmen and how is that possible?

Did you ever wonder why some Salespeople get all the business? It seems like they know everything about the product, as well as mastery of the sales skills. Wouldn't it be great if we had a plan to accomplish that could ensure a conversion? Plan is YOU, yourself, we need to work only on our self and that is something which is in our control. Just think otherwise also what else is in our control?? You’ll need to distinguish yourself…YOU and what you stand for…before you'll see success in real estate selling.

Personal branding is now more important than ever in communities. People are buying you. If I don't like you, I'm not only NOT going to buy from you, but I am blocking you and telling all my friends what I think of you too. That's the power of social networking. We all talk, and word of mouth can be your best friend or your worst enemy. When we buy something for our self we tend to look for things that are a little different than what everyone else is buying. I may like the main idea behind a trending product, but generally I don't want to be just like everyone else. I'm weird that way. You're selling yourself and YOUR personality, so be different. Be liked, or be hated, but be the best you can be at either! Choose Who/What You Promote Wisely: Another old saying to remember is, you are who your friends are. Like it or not, who you associate with or the products you promote all affect the perception people have of you. The image I want to display is one of authenticity and professionalism. And by professionalism I mean knowing my stuff and calling things as they really are.

  You will never get people to really like you for who you are if you are never really YOU in front of them. Market yourself as authentic you. Like people. Smile. Care. Listen. Learn. Share. In the process you'll find that opportunity to promote your products but what people will remember is YOU. By the way, if you don't find fulfillment or happiness in what you do, you might as well go back to having a job which you love to do, specially sales is to fall in love with the product yourself first, to be happy selling it, enjoying it every minute. What makes you decide to buy from someone? What quality or perception did you pick up that made you say yes to that person? How can you adapt the same qualities into your own personal branding plan of action? Can you see where you can do things differently now? Please share your comments below.


  1. All we need to do is to be professional in handling our Real Estate Investing Australia. Things will go smoothly for our agents if we do that effectively. The only thing we have to do is to ensure that we are able to manage our business well with all the knowledge that we have for our future.


  2. Thanks for sharing this interesting article about Social Media for Real estate.Hope you will write again soon. I will definitely follow your post.

    1. thanks a lot Pamela, i have been slow in posting, but now shall be regular.

  3. Very nice and informative post. Thanks for sharing your knowledge about Social Media Outsourcing.

  4. thanks a lot Mary, u r welcome.